Wednesday, January 18, 2012
laughingsquid:

The Joy of Tech on SOPA and PIPA
Wednesday, December 14, 2011
Thanks, I guess?
#advertising

Thanks, I guess?

#advertising

Tuesday, December 6, 2011 Sunday, December 4, 2011
An excellent weekend of friends, fun, and the Badgers scoring a trip to the Rose Bowl. Winning.

An excellent weekend of friends, fun, and the Badgers scoring a trip to the Rose Bowl. Winning.

Thursday, November 24, 2011
I’m grateful for anything that reminds me of what’s possible in this life. Books can do that. Films can do that. Music can do that. School can do that. It’s so easy to allow one day to simply follow into the next, but every once in a while we encounter something that shows us that anything is possible, that dramatic change is possible, that something new can be made, that laughter can be shared.

Jonathan Safran Foer (via anorangeinwinter)

Happy Thanksgiving.

Monday, November 21, 2011

Psychic Income

I learned a new phrase last week: “psychic income.” It refers to the intangible benefits one derives from work - the energy and inspiration that comes from doing what you do. I love this phrase because it really conveys the value of passion. It’s not optional - it’s income. It is essential.

Friday, November 18, 2011

Why social media?

A Pew Study out this week tells us something most of us would have assumed naturally: The majority (66%) of Americans who use social media do it to stay in touch with friends and family members. Interestingly, 18% of older Americans (54+) use social media to conenct with new people who share similar interests, vs. 10% of the younger group.

For all the fretting about how the internet is changing relationships, and how “real life” is falling by the wayside, about how we can’t truly have as many friends as we do on Facebook (we don’t, and that’s okay), it’s clear that social media actually strengthens relationships rather than weakens them. It’s a tool to stay in touch, to deepen a connection, rather than make another superficial one. I find that very heartening, but not at all surprising. If you spend any time on Facebook, it’s clear it’s a tool to keep relationships familiar and strong. 

According to the study, most people who use social media don’t specifically use it to connect to public figures, and many of the ones who do use Twitter. Again, this isn’t very surprising, but it does underscore the difference between Facebook and Twitter. 

What does this mean for brands and marketing? It seems to me the most important thing is to understand and respect how people use social media. On Facebook, people are there to connect with their friends and family, not necessarily have a deep relationship with your brand. On Twitter, they may be there for news and public figures, but it’s also about friends and family connections. It’s critical to be authentic and embrace your role as a brand. Be friendly, but not too familiar. Keep it casual. Offer discounts and coupons. In other words, don’t try to force yourself into the fundamental friends/family relationship, but rather focus on how you can best complement it. 

Wednesday, November 16, 2011
I think we all know this feeling.
szymon:

undo your food with iPlate  by Todd Borka

I think we all know this feeling.

szymon:

undo your food with iPlate by Todd Borka

newsweek:

shortformblog:

Tumblr just put up this site warning people about the dangers of PROTECT-IP Act and the Stop Online Piracy Act (SOPA). Read up, kids. This is important.

Your morning homework: Read this letter from AOL, eBay, Google, Facebook, LinkedIn, Mozilla, Twitter, Yahoo!, & Zynga. Then visit Tumblr’s page and take action.

newsweek:

shortformblog:

Tumblr just put up this site warning people about the dangers of PROTECT-IP Act and the Stop Online Piracy Act (SOPA). Read up, kids. This is important.

Your morning homework: Read this letter from AOL, eBay, Google, Facebook, LinkedIn, Mozilla, Twitter, Yahoo!, & Zynga. Then visit Tumblr’s page and take action.

Tuesday, November 15, 2011

Unplugged

I unplugged yesterday. Not 100%, but close to it. I stayed away from my computer and focused on the gorgeous weather, errands I needed to run, and life away from the internet.

It felt awfully good then, but it feels even better now that I’m back at my desk. I feel refreshed, energetic, and looking forward to my Silicon Alley Insider emails rather than overwhelmed by them. I’m more engaged with the challenges I’m facing and think I can provide better service to my clients and better support to my colleagues. That’s a lot to take away from one day!

I realize it may seem a little hypocritical to write about unplugging when my previous post was about executing the shit out of your to-do list. But for all I talk here and on Twitter about the web, its marvels and opportunities, it’s good to be reminded that sometimes there’s an equal power in turning it off for a while. That’s definitely something worth putting on your to-do list.