A spot-on spin of one of the most ubiquitous/infamous/cliché pieces of client design feedback: “It’s great, but can we make the logo bigger?” In a nutshell, as a social/content marketer, this is what I do.
Hilary Clinton at Twitter headquarters, July 21, 2014
ClickHole vs. Content
Today the internet was abuzz with the launch of ClickHole, The Onion’s satirical answer to BuzzFeed and other sites who sometimes feature over-the-top, “click bait” style headlines. While The Onion’s team has, as always, nailed the humor and satirical execution — from the site’s name to article titles like "16 Pictures of Beyoncé Where She’s Not Sinking in Quicksand" — the site is a good reminder that for content marketers. it’s not enough just to juice the headline. There’s got to be good content behind it — otherwise it’s just a click hole that does nothing for your brand.