The top three headlines in my daily Ad Age newsletter today were:
Between Under Armour’s new campaign and Beyonce’s already-iconic VMA performance it’s safe to say feminism is having a moment in media.
Ad Age is asking a good question, though — is this truly feminism, or pinkwashing? It’s something I struggle with as a marketer.
Like any good liberal arts major I studied my fair share of feminist theory. And while these new marketing pushes are a far cry from “true” feminism, I can’t help but feel they are steps in the right direction — steps we should celebrate and encourage. No, it’s not perfect, but it’s certainly better than what came before.
The feminist fight isn’t going to be won all at once — and it’s not going to be won by an ad campaign. But the ambient noise advertising makes in our culture can help push the true fight forward. And for that, I’m glad to call this progress.