The top three headlines in my daily Ad Age newsletter today were:
Female Empowerment in Ads: Soft Feminism or Soft Soap?
Forget ‘Real Beauty’: Ads for Skin-Whitening Beauty Products Just Won’t Die
Mattel Pushes Barbie as Model of Empowerment for Young Girls
Between Under Armour’s new campaign and Beyonce’s already-iconic VMA performance it’s safe to say feminism is having a moment in media.
Ad Age is asking a good question, though — is this truly feminism, or pinkwashing? It’s something I struggle with as a marketer.
Like any good liberal arts major I studied my fair share of feminist theory. And while these new marketing pushes are a far cry from “true” feminism, I can’t help but feel they are steps in the right direction — steps we should celebrate and encourage. No, it’s not perfect, but it’s certainly better than what came before.
The feminist fight isn’t going to be won all at once — and it’s not going to be won by an ad campaign. But the ambient noise advertising makes in our culture can help push the true fight forward. And for that, I’m glad to call this progress.
#Collab With Kids -
A thing I wrote up for my team’s blog. Loving this activation from Toyota.
Toyota has once again tapped the kids of the world to share their ideas for the cars of the future. Toyota’s smart twist this year is to animate selected submissions and release one a day as Vines, as the “Dream Car of the Day” — fun, on-brand and eminently shareable content.
The work that needs to be done is to create a product and a story that makes your customers want you to make the logo more prominent. —
A spot-on spin of one of the most ubiquitous/infamous/cliché pieces of client design feedback: “It’s great, but can we make the logo bigger?” In a nutshell, as a social/content marketer, this is what I do.
Via Seth Godin
That’s the real promise of social media — that we would indeed find our common humanity and act on that. —
Hilary Clinton at Twitter headquarters, July 21, 2014
YouTube Fueling Creators & Collabs with New Tools -
This week at VidCon YouTube announced a slew of new tools for users, all designed to fuel the creative spark of the platform’s creators. TechCrunch has a good recap of all the new tools, but two of the most interesting are ones that will help enable more and richer #collabs.
Fan Funding works…
This is the only technology in the world that allows people to behave as one in the world. —
I disagree with his assessment in this article that there’s nothing missing from Twitter — I think it needs better organizing tools, among other things — but this is a powerful quote.
Today the internet was abuzz with the launch of ClickHole, The Onion’s satirical answer to BuzzFeed and other sites who sometimes feature over-the-top, “click bait” style headlines. While The Onion’s team has, as always, nailed the humor and satirical execution — from the site’s name to article titles like "16 Pictures of Beyoncé Where She’s Not Sinking in Quicksand" — the site is a good reminder that for content marketers. it’s not enough just to juice the headline. There’s got to be good content behind it — otherwise it’s just a click hole that does nothing for your brand.