Wednesday, May 28, 2014
Surviving is important. Thriving is elegant. Maya Angelou (via theimpossiblecool)
Tuesday, May 20, 2014

A thing I wrote up for my team’s blog. Love this and love these shots.

digitassocialcontent:

GE InstaWalk

Seeking fresh and unexpected perspectives, GE invited Instagram photographers to take a GE InstaWalk at a wind farm earlier this month. With exclusive access to GE equipment, the artists created amazing shots that capture some of the awe and wonder of GE’s technology. A great #collab that unites power with beauty and an industry giant with Instagram influencers.

Check out more photos here.

Above: Image one via chrisjxdub . Image two via the_gris.

Sunday, May 18, 2014
Your customers are the ones who ultimately define your brand. Their perception of your brand is what sticks with the people they influence. Where Marketing Ends, Branding Begins (via femmebot)
Sunday, May 4, 2014 Wednesday, April 30, 2014
Good tips.
marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Good tips.

marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Thursday, April 24, 2014
We are narrative beings. Our humanness is built on the ability to understand ourselves in the context of a story. Jason Silva, via FastCompany

This is why brand storytelling and content marketing are so powerful — stories are what make us human.

Monday, April 21, 2014
digitassocialcontent:

The ultimate internal #collab: J.Crew connected customer service, design, production, distribution, creative and advertising to deliver an amazing response to one customer’s wish that a discontinued swimsuit be revived. It’s back — and it’s showing the power of true collaboration.

Wrote up a quick thing for my team’s blog. This execution by J.Crew is truly amazing, and shows the huge impact that listening can have — as long as you have an organization that collaborates!

digitassocialcontent:

The ultimate internal #collab: J.Crew connected customer service, design, production, distribution, creative and advertising to deliver an amazing response to one customer’s wish that a discontinued swimsuit be revived. It’s back — and it’s showing the power of true collaboration.

Wrote up a quick thing for my team’s blog. This execution by J.Crew is truly amazing, and shows the huge impact that listening can have — as long as you have an organization that collaborates!

Tuesday, April 15, 2014
Gorgeous, glamorous images from Air France bring back some of the romance of travel. As a marketer I don’t think you can ever go wrong investing in creating beautiful things. Love these.
More here.

Gorgeous, glamorous images from Air France bring back some of the romance of travel. As a marketer I don’t think you can ever go wrong investing in creating beautiful things. Love these.

More here.

Friday, April 11, 2014

Think of the interaction at the deli counter or the pump or the bursar’s office or the alumni office or on the website from the point of view of the customer and the chain. Where are the moments where you might lose her forever? What are the key places where you need to intervene and invest in the relationship instead of milk it, or drag it through the mud? Assuming that your competitors are just as selfish and metric-driven as you are isn’t a great strategy, because you’re still losing when you break the chain.

Support is not a cost center, it’s a profit center. Treating customers with urgency and clarity and respect (maintaining the chain) is more urgent than ever. But companies are busy measuring time on the phone or cost per hour of support people instead of even trying to measure customer churn.

Think lifetime, all the time.

Seth Godin

(Good) Food for thought this Friday.

Monday, April 7, 2014
fastcompany:

"The perfect Tweet length was right around 100 characters.” - The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

TL;DR: Brevity is the soul of the internet.

fastcompany:

"The perfect Tweet length was right around 100 characters.”The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

TL;DR: Brevity is the soul of the internet.