Tuesday, June 10, 2014
If I ever see you use an m-dash instead of an n-dash, I will break your fingers. (via clientsfromhell)
Sunday, June 8, 2014

Brands are the New Patrons

Love that ESPN tapped an artist to illustrate iconic moments from the finals. See more here.

It’s the latest in a number of brand-artist collaborations over the past few months, including Amex’s Everyday Moments series, and the GE InstaWalk series I pointed to earlier. 

The link between art and advertising has always been close. But as “maker” culture grows, and advertisers look to be integrated into the feed, I think we’ll see more and more collaborations between artists and brands. It’s a powerful way for brands to be part of the conversation with authenticity, to provide compelling content that stands out because it’s unique, and for artists to have their creations supported.

Wednesday, June 4, 2014

digitassocialcontent:

Can Advertising change the world? Patagonia has “the footprint chronicles”, Unilever’s promised a “sustainable living plan” and Pepsi’s “refresh project” got 80 million votes (more than Obama).  #Collab for Good.

I’ve long been a believer that doing good is good business. This video offers a great look at some companies that are doing just that. At the Digitas NewFront UpWorthy asked: How can you stand out?

The answer? By standing for something.

Saturday, May 31, 2014

Reading Rainbow’s Kickstarter campaign this week soared to $2MM in just two days — setting new records and making the news. The success of this campaign demonstrates what can happen with that magical combination of the right audience (nostalgic, affluent millenials) and the right content (a beloved property and a good cause — something millenials have been shown to care deeply about) on the right platform (trendy Kickstarter). 

While not every brand is lucky enough to be beloved the way Reading Rainbow is, the lesson here is that the sky is the limit if you can align your content/cause with your audience’s motivations and their online behavior. Research and insights have never been more essential — or more powerful — for marketers. Make sure you do your homework before you try to grab a piece of the rainbow for yourself.

Wednesday, May 28, 2014
Surviving is important. Thriving is elegant. Maya Angelou (via theimpossiblecool)
Tuesday, May 20, 2014

A thing I wrote up for my team’s blog. Love this and love these shots.

digitassocialcontent:

GE InstaWalk

Seeking fresh and unexpected perspectives, GE invited Instagram photographers to take a GE InstaWalk at a wind farm earlier this month. With exclusive access to GE equipment, the artists created amazing shots that capture some of the awe and wonder of GE’s technology. A great #collab that unites power with beauty and an industry giant with Instagram influencers.

Check out more photos here.

Above: Image one via chrisjxdub . Image two via the_gris.

Sunday, May 18, 2014
Your customers are the ones who ultimately define your brand. Their perception of your brand is what sticks with the people they influence. Where Marketing Ends, Branding Begins (via femmebot)
Sunday, May 4, 2014 Wednesday, April 30, 2014
Good tips.
marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Good tips.

marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Thursday, April 24, 2014
We are narrative beings. Our humanness is built on the ability to understand ourselves in the context of a story. Jason Silva, via FastCompany

This is why brand storytelling and content marketing are so powerful — stories are what make us human.