Friday, June 27, 2014
Wednesday, June 25, 2014
This week at VidCon YouTube announced a slew of new tools for users, all designed to fuel the creative spark of the platform’s creators. TechCrunch has a good recap of all the new tools, but two of the most interesting are ones that will help enable more and richer #collabs.
Fan Funding works…
Sunday, June 22, 2014
Thursday, June 12, 2014
This is the only technology in the world that allows people to behave as one in the world.
I disagree with his assessment in this article that there’s nothing missing from Twitter — I think it needs better organizing tools, among other things — but this is a powerful quote.
Wednesday, June 11, 2014
ClickHole vs. Content
Today the internet was abuzz with the launch of ClickHole, The Onion’s satirical answer to BuzzFeed and other sites who sometimes feature over-the-top, “click bait” style headlines. While The Onion’s team has, as always, nailed the humor and satirical execution — from the site’s name to article titles like "16 Pictures of Beyoncé Where She’s Not Sinking in Quicksand" — the site is a good reminder that for content marketers. it’s not enough just to juice the headline. There’s got to be good content behind it — otherwise it’s just a click hole that does nothing for your brand.
Tuesday, June 10, 2014
Really proud of this activation that my team and I worked on for our New York Stock Exchange client.
This week our client the New York Stock Exchange unveiled a fabulous new logo, and as part of the launch we invited digital creators to the floor to capture the moment. As the NYSE moves into the future with a focus on innovation, it was time for some fresh perspectives on this most iconic of institutions, and the thoughtful, talented creators we brought to the NYSE did an amazing job of telling that story through imagery. We love the unexpected combination of art, digital media and finance, which feels just right for this brand as it steps boldly into a new era.
See more of the creators’ work at #NYSEPerspectives.
Images above by gotitnyc, jorgecolombo, christianjackson, and zachmattheus.
Sunday, June 8, 2014
If I ever see you use an m-dash instead of an n-dash, I will break your fingers.
Wednesday, June 4, 2014
Brands are the New Patrons
Love that ESPN tapped an artist to illustrate iconic moments from the finals. See more here.
It’s the latest in a number of brand-artist collaborations over the past few months, including Amex’s Everyday Moments series, and the GE InstaWalk series I pointed to earlier.
The link between art and advertising has always been close. But as “maker” culture grows, and advertisers look to be integrated into the feed, I think we’ll see more and more collaborations between artists and brands. It’s a powerful way for brands to be part of the conversation with authenticity, to provide compelling content that stands out because it’s unique, and for artists to have their creations supported.
Saturday, May 31, 2014
Can Advertising change the world? Patagonia has “the footprint chronicles”, Unilever’s promised a “sustainable living plan” and Pepsi’s “refresh project” got 80 million votes (more than Obama). #Collab for Good.
I’ve long been a believer that doing good is good business. This video offers a great look at some companies that are doing just that. At the Digitas NewFront UpWorthy asked: How can you stand out?
The answer? By standing for something.
Wednesday, May 28, 2014
Reading Rainbow’s Kickstarter campaign this week soared to $2MM in just two days — setting new records and making the news. The success of this campaign demonstrates what can happen with that magical combination of the right audience (nostalgic, affluent millenials) and the right content (a beloved property and a good cause — something millenials have been shown to care deeply about) on the right platform (trendy Kickstarter).
While not every brand is lucky enough to be beloved the way Reading Rainbow is, the lesson here is that the sky is the limit if you can align your content/cause with your audience’s motivations and their online behavior. Research and insights have never been more essential — or more powerful — for marketers. Make sure you do your homework before you try to grab a piece of the rainbow for yourself.