I'm Maggie Hilliard. I dig digital marketing, social media, startups, media, sports, pop culture, and Diet Coke, among other things. I live in NYC and can be found on Twitter and LinkedIn. I'm a digital strategist at DigitasLBi. You can email me here.
Previously I was an Account Supervisor at Velocidi, the Marketing Manager at DailyLit, Co-founder and Organizer of The Publishing Point, a student at the University of Wisconsin-Madison, and a kid in Minnesota.
This blog is where I post things I find and thoughts I have about:
Love that ESPN tapped an artist to illustrate iconic moments from the finals. See more here.
It’s the latest in a number of brand-artist collaborations over the past few months, including Amex’s Everyday Moments series, and the GE InstaWalk series I pointed to earlier.
The link between art and advertising has always been close. But as “maker” culture grows, and advertisers look to be integrated into the feed, I think we’ll see more and more collaborations between artists and brands. It’s a powerful way for brands to be part of the conversation with authenticity, to provide compelling content that stands out because it’s unique, and for artists to have their creations supported.
Can Advertising change the world? Patagonia has “the footprint chronicles”, Unilever’s promised a “sustainable living plan” and Pepsi’s “refresh project” got 80 million votes (more than Obama). #Collab for Good.
I’ve long been a believer that doing good is good business. This video offers a great look at some companies that are doing just that. At the Digitas NewFront UpWorthy asked: How can you stand out?
Reading Rainbow’s Kickstarter campaign this week soared to $2MM in just two days — setting new records and making the news. The success of this campaign demonstrates what can happen with that magical combination of the right audience (nostalgic, affluent millenials) and the right content (a beloved property and a good cause — something millenials have been shown to care deeply about) on the right platform (trendy Kickstarter).
While not every brand is lucky enough to be beloved the way Reading Rainbow is, the lesson here is that the sky is the limit if you can align your content/cause with your audience’s motivations and their online behavior. Research and insights have never been more essential — or more powerful — for marketers. Make sure you do your homework before you try to grab a piece of the rainbow for yourself.
Seeking fresh and unexpected perspectives, GE invited Instagram photographers to take a GE InstaWalk at a wind farm earlier this month. With exclusive access to GE equipment, the artists created amazing shots that capture some of the awe and wonder of GE’s technology. A great #collab that unites power with beauty and an industry giant with Instagram influencers.
The ultimate internal #collab: J.Crew connected customer service, design, production, distribution, creative and advertising to deliver an amazing response to one customer’s wish that a discontinued swimsuit be revived. It’s back — and it’s showing the power of true collaboration.
Wrote up a quick thing for my team’s blog. This execution by J.Crew is truly amazing, and shows the huge impact that listening can have — as long as you have an organization that collaborates!