Tuesday, October 22, 2013

Marketing good isn’t actually marketing good, not any more….Second and third order recommendations and word of mouth and the way we talk about the things that are ‘good good’ is the new marketing.

Your initial response rate, newsstand sales or first episode ratings are a measure of old-fashioned marketing prowess. Now, we care an awful lot more about just plain good. Or perhaps, if you really want to make an impact, great.

Seth Godin

I know Seth’s blog can be a little insufferable sometimes, but this quote really resonated for me. Marketing is still vitally important. It can help you find and make a new connection with a customer, or strengthen an existing one, or help everyone see your company in a completely different light, or any number of things that help fuel a business. But with the radical connectivity enabled by technology, there’s no hiding behind it anymore. 

So yes, do that great TV spot, and an innovative social activation, and keep your AdWords account running. To make all that really pay off, though, first you’ve got to make something great, do some good, stay engaged — and always treat your customers well. 

Tuesday, October 1, 2013
humansofnewyork:

"If you could give one piece of advice to a large group of people, what would it be?""When a wave comes, go deep.""I think I’m going to need an explanation for that one.""There’s three things you can do when life sends a wave at you. You can run from it, but then it’s going to catch up and knock you down. You can also fall back on your ego and try to stand your ground, but then it’s still going to clobber you. Or you can use it as an opportunity to go deep, and transform yourself to match the circumstances. And that’s how you get through the wave.”

Love this one.

humansofnewyork:

"If you could give one piece of advice to a large group of people, what would it be?"
"When a wave comes, go deep."
"I think I’m going to need an explanation for that one."
"There’s three things you can do when life sends a wave at you. You can run from it, but then it’s going to catch up and knock you down. You can also fall back on your ego and try to stand your ground, but then it’s still going to clobber you. Or you can use it as an opportunity to go deep, and transform yourself to match the circumstances. And that’s how you get through the wave.”

Love this one.

Monday, September 23, 2013
I do think this is one of the blessings and curses of social media. To fit in, you have to sound like a person, not an institution. And people can be so much more annoying than institutions. And also so much more interesting. I think that’s the trade-off.

Upworthy co-founder Eli Pariser in conversation with TLDR’s PJ Vogt (via wnyc)

Very true. And for brands, it’s tough to strike the balance between sounding human, and sounding too familiar. Following a brand isn’t the same as being a Friend — and the best brands always keep that in mind.

Sunday, September 8, 2013

trendd:

This is an amazing speech by Kevin Spacey on piracy. My favourite quote (around 2:30):

"We have learned the lesson that the music industry didn’t learn. Give people what they want, when they want it, in the form they want it in, at a reasonable price, and they’ll more likely pay for it, rather than steal it."

Couldn’t agree more. He also talks about how people want to binge on shows and the Netflix releases (making the whole season available at once) are allowing them to do that. Amen.

"Leave it to Kevin Spacey, the first actor in the Edinburgh International Television Festival's 37 year history to deliver the keynote James MacTaggart Memorial Lecture, to outline everything that's wrong with the mindset of today's TV execs.”

via Chris Casement via Kevin Spacey Delivers the Definitive Wake Up Call to Anti-Tech TV Execs)

Thursday, August 15, 2013
humansofnewyork:

Ran into these young women in Chelsea. They told me they’d just met at a summer programming course called Girls Who Code. “The program tries to close the gender gap in technology,” they told me. “We’ve learned a lot of awesome things. But the best part is that we’ve gotten to meet some really cool female programmers. It’s much less intimidating knowing that there are women in the field who are happy, well-adjusted, and doing awesome things. It’s good to know that programmers aren’t just pale guys who sit alone in their basements.”

Nice.

humansofnewyork:

Ran into these young women in Chelsea. They told me they’d just met at a summer programming course called Girls Who Code. “The program tries to close the gender gap in technology,” they told me. “We’ve learned a lot of awesome things. But the best part is that we’ve gotten to meet some really cool female programmers. It’s much less intimidating knowing that there are women in the field who are happy, well-adjusted, and doing awesome things. It’s good to know that programmers aren’t just pale guys who sit alone in their basements.”

Nice.

Monday, May 20, 2013
"We promise not to screw it up." I believe it — I’m excited about this news. Love that she used a GIF, too. More thoughts on all this later. 
marissamayr:

I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! 
We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs.  With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world.  Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month.  On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day.  Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network.  The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.  The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people.  Getting to know the Tumblr team has been really amazing.  I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them.  That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met.  He’s also one of the most perceptive, capable entrepreneurs I’ve worked with.  His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.   
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
http://yahoo.tumblr.com/

"We promise not to screw it up." I believe it — I’m excited about this news. Love that she used a GIF, too. More thoughts on all this later. 

marissamayr:

I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! 

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster.

Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs.  With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world.  Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month.  On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day.  Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network.  The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.

In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.  The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.

As I’ve said before, companies are all about people.  Getting to know the Tumblr team has been really amazing.  I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them.  That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met.  He’s also one of the most perceptive, capable entrepreneurs I’ve worked with.  His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.   

Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.

http://yahoo.tumblr.com/

Thursday, May 16, 2013
strle:

sparklebiscuit:

conversemusic:

TommyPom digs Converse’s new music Tumblr.

I know you are an advertisement but I love you just the same.

<3

Native Advertising: You’re doing it right

strle:

sparklebiscuit:

conversemusic:

TommyPom digs Converse’s new music Tumblr.

I know you are an advertisement but I love you just the same.

<3

Native Advertising: You’re doing it right

Friday, May 10, 2013

I’ll give you the most logical conclusion kids are ditching Facebook—one that none of the articles I read on the Great Teenage Facebook Exodus mentioned. And the evidence that supports the theory is right there in the Piper Jaffray survey. But first let’s define Facebook.

What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where you go to keep tabs on your friends and acquaintances.

You know what kids call that? School.

Cliff Watson.

(via nedhepburn)

I don’t 100% agree with this — I think Facebook has more of an information/link sharing function than he’s giving it credit for — but overall it’s a good point. 

(Source: soupsoup)

Wednesday, April 24, 2013
It seems to me that this is native advertising as it should be. … The content is genuinely fun, just as it is fleeting and unobtrusive. … These are the sorts of native ad projects that help change some of the traditional polarity of the advertising and publishing relationship. This is where we really see marketers challenged by publishers on behalf of users to make their advertising more fun and engaging on the consumer’s terms. MediaPost: Tumblr Brings Its Native Ad Format To Mobile (via david)

(Source: strle)

Sunday, April 14, 2013
Gorgeous.
adamswann:

I love this recent illustration for AdWeek Magazine from the super talented ednacional 

Gorgeous.

adamswann:

I love this recent illustration for AdWeek Magazine from the super talented ednacional