Saturday, September 4, 2010
thedailywhat: Crappy Marketing Campaign of the Day: The Des Moines, Iowa-based institution of higher learning Drake University is attempting to woo potential undergrads with the promise of a D+ experience. Wait, what? From The Upshot: Drake officials are standing by the D+ campaign — which college officials crafted with outside PR contractors. Defenders of the ad blitz described it as “edgy and intriguing” in a letter to faculty and staff this week. The letter explained that the campaign “was designed to catch the attention of high school students who are bombarded with college and university materials to the point that they are often in information overload and unable to differentiate among the many institutions that have contacted them.” It’s not just that the “D+” is a dumb hook — it’s that Drake refuses to recognize how dumb it is. That’s dumb+. [punditkitchen.]

thedailywhat:

Crappy Marketing Campaign of the Day: The Des Moines, Iowa-based institution of higher learning Drake University is attempting to woo potential undergrads with the promise of a D+ experience. Wait, what?

From The Upshot:

Drake officials are standing by the D+ campaign — which college officials crafted with outside PR contractors. Defenders of the ad blitz described it as “edgy and intriguing” in a letter to faculty and staff this week. The letter explained that the campaign “was designed to catch the attention of high school students who are bombarded with college and university materials to the point that they are often in information overload and unable to differentiate among the many institutions that have contacted them.”

It’s not just that the “D+” is a dumb hook — it’s that Drake refuses to recognize how dumb it is.

That’s dumb+.

[punditkitchen.]

(Source: thedailywhat)

Posted at 6:17pm   178 notes Reblogged via thedailywhat Tags: marketing

Notes

  1. myworldispurple reblogged this from thishungrylife
  2. agnesbsquare reblogged this from thedailywhat
  3. tardis-materialisation reblogged this from thedailywhat
  4. mmanal reblogged this from thedailywhat
  5. maggiehilliard reblogged this from thedailywhat
  6. yama reblogged this from violetmae
  7. midenianscholar reblogged this from thedailywhat
  8. eroticquixotic reblogged this from thedailywhat and added:
    Thank goodness I already graduated from here.
  9. va-hoosier reblogged this from thedailywhat and added:
    they should have consulted some “marketing wonks” before rolling out this campaign. or maybe they did?
  10. vaniawang reblogged this from allalongthecoralsea
  11. hinzandkunz reblogged this from thedailywhat and added:
    101 Not all symbol work with...“plus” sign… not all...them...
  12. allalongthecoralsea reblogged this from thedailywhat
  13. mylifeinwordsandpictures reblogged this from abamayganitopalasamundo
  14. mattgorman reblogged this from thejerkstore and added:
    It’s not that it’s a dumb hook or that they refuse to recognize how dumb it is, it’s that it’s guaranteed to give them...
  15. naryluna reblogged this from thedailywhat
  16. craftmastere reblogged this from thedailywhat and added:
    Le sigh, marketing.
  17. dayman-ahhh reblogged this from thedailywhat
  18. aestivatee reblogged this from thedailywhat and added:
    Iowa rarely makes it on thedailywhat, and when they do it’s…sigh. WAY TO FAIL, IOWA.
  19. waitlisted reblogged this from thedailywhat
  20. youdidwhatnow reblogged this from thedailywhat and added:
    my alma mater. demonstrating the power of viral. so smart.
  21. sydneythesignificant reblogged this from thedailywhat