Twitter Sins
This list of Twitter sins from Hubspot is great:
- Thou shalt not spam.
- Thou shalt not drift. (AKA: Show up and be active—I’ve been remiss on this blog, hence today’s post…)
- Thou shalt not blatantly self-promote.
- Thou shalt not use only 140 characters.
- Thou shalt not bash.
I’d add a couple more to the list:
- Thou shalt not ghost-tweet.
I’ve heard folks on the executive level talk about trying to have an assistant run their Twitter account and tweet in their place. Online identity is about authenticity, and it’s a big mistake to misrepresent yourself on social media. There’s no substitute for your own voice, and there’s no denying the anger of people who find out they’ve been misled. Leveraging social media to build relationships takes work, but it’s worth the time.
- Thou shalt not tweet in the heat of the moment.
No, I don’t mean mid-coitus. Rather, I’m talking about where you’re upset or worked up about something. Take the time to cool off and think about what you’re going to say—it’s easy to fire off an angry tweet, but no matter how quickly you delete it, some eyes will have been lain on it, and you can do a lot of damage!
What other sins would you add to the list?
Notes
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