Speaks to the article I tweeted earlier today:...

Wednesday, November 10, 2010

Speaks to the article I tweeted earlier today: brands need to realize their apps/ads should be more than marketing—they should be useful.

Also, although I’ve been a vegetarian for 10 years, I remember eating McRibs. And thinking they were delicious. Love the Simpsons episode about their addictive qualities.

trendd:

Rich media ads that don’t interrupt the user experience, like VideoEgg and iAds, are the future of online advertising. The fact that the ad unit can find a McDonalds that’s close to the user is a huge benefit of this mobile ad platform. It makes it immediately actionable.

“Along with our agency partner, Tribal DDB, we came up with the idea of offering some new and unique experiences in the iAd platform, including giving users the chance to test their McRib knowledge with a quiz, offer fun wallpaper images, as well as an interactive map to find the McRib nearest them,”

On a side note, the McRIB has become this mythical sandwich that everyone seems to love. The Simpsons even did an Aronofsky style parody of how addictive it was. I think that I need to have one. The elusive nature of the burger has even spawned a McRIB watch on Twitter where users let everyone know where they found them and when.

Even this new nation wide campaign is only available until Dec 5 and I’m sure that the demand will result in a huge spike in sales. Scarcity is a powerful tool, even when it’s fabricated.

Click the link below to see more screenshots.

McDonald’s taps iAd to support multichannel McRib campaign - Mobile Marketer - Advertising