What Do AAPL and AMZN Have, that GOOG, Twitter and FB Need?
From Albert Wenger’s continuations. We all know the power of having credit cards on file, but it’s worth thinking about for booksellers who aren’t AAPL and AMZN but who want to compete with them in the online space.
Each has more than 100 Million credit cards on file to enable 1-click purchases of content, apps, and virtual goods. When I compare doing anything involving payment on other platforms the experience is cumbersome to the point of being useless. My 10-year old son had no trouble hijacking my Kindle, finding the store and getting a book for himself. And that’s on the Kindle! On his iPod touch he blew through the app budget we had set for the month within the first two days of having it. It will be interesting to see who figures out how to catch up with Apple and Amazon and how they do it. In the meantime, companies like Zong with their Zong Plus offering are trying to get there independently. If they get to 10s of millions of linked credit cards, they will make a juicy acquisition target.
Notes
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From Albert Wenger’s continuations. We all know...having credit cards
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