Tuesday, February 2, 2010
Clever ad: Volkswagen. For every kind of load. (via fuckyeahads) Why does this work? Obviously it’s a great play on hauling loads. But what’s just as important are the green/white striped awning in the background, the cobbled street, the weeds in the cracks, the overflowing produce. They make this scene vintage, wholesome, old-world—a place an old Italian gentleman might stroll by, where locals buy fresh local produce just as they have for generations. It’s a world we want to be in, and, therefore, a brand association we want to have.

Clever ad: Volkswagen. For every kind of load. (via fuckyeahads)

Why does this work? Obviously it’s a great play on hauling loads. But what’s just as important are the green/white striped awning in the background, the cobbled street, the weeds in the cracks, the overflowing produce.

They make this scene vintage, wholesome, old-world—a place an old Italian gentleman might stroll by, where locals buy fresh local produce just as they have for generations. It’s a world we want to be in, and, therefore, a brand association we want to have.

Posted at 10:53am   88 notes Reblogged via fuckyeahads Tags: marketing advertising well-played

Notes

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    The most adorable thing I’ve seen today.
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    Volkswagen. For every kind of load.
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