Saturday, February 9, 2013
Strategy is five choices,” Lafley said. “What is winning; where am I going to play to win; how am I going to win where I play; where are my core competencies that are going to enable me to win where I play; and what management systems and measures are going to help me execute my strategies?

Business Insider (via khuyi)

Brilliant — and exactly the questions brands need to ask themselves about their digital marketing.


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