Sunday, July 18, 2010
trendd: This is seriously an epic campaign that took on a whole life of it’s own over the past week. I’m sure that you have already heard all about it, but if you didn’t, they were essentially creating real-time YouTube video replies to tweets from “influential people” like Kevin Rose, Biz Stone, Guy Kawasaki, G4TV, Gizmodo, Starbucks, Ellen DeGeneres, Demi Moore, Christina Applegate, Alyssa Milano, and even the Chicago Blackhawks. BUT they didn’t only respond to celebrities, they also replied to fans, randoms and prominent bloggers; making over 180 videos in total with 5.9 million views combined. (as of Tuesday - according to Mashable) In addition to coming up with a brand icon that rivals Apple’s PC & Mac characters, Old Spice and W+K have also done a great job at letting people in on the creative process. Last year Craig and Eric did an interview with Twit.tv explaining how they shot the original ad, then this year the actor Isaiah Mustafa (wicked name BTW) did an interview with G4’s Attack of the Show explaining the new spot. And most recently W+K gave a great behind the scenes look about how they were conducting their social media takeover. Brilliant. Wieden + Kennedy and more specifically Craig Allen (copywriter) & Eric Kallman (art director) are insanely creative and have done an amazing job creating the campaign for Old Spice. The two were also teamed up at TBWA/Chiat/Day New York where they created those amazing/hilarious skittles ads: Touch, Leak, Pinata, Transplant and Beard. They then left TBWA in 2008 after then Creative Director Gerry Graf defected to become chief creative officer at Publicis Groupe’s Saatchi & Saatchi. So far they have already won a Grand Prix at the 2010 Cannes Lions, and I’m sure they will get a slew of digital/social awards for this stunt. Well done. “Adbroad called it “a move that seems destined to reshape the way brands interact with consumers” , Adfreak reminds us that it all “wouldn’t have meant much without the more traditional element—a brilliant character written by Wieden + Kennedy and performed hilariously by Mustafa”. The Financial post called it a “social media tour de force” - even 4chan (yes,they went there) were amused. When Old Spice stopped working, the internet took over with Reddit users putting together Old an Spice Voicemail generator.” (via It’s official: Old Spice wins teh intarwebs. | Adland.tv)

trendd:

This is seriously an epic campaign that took on a whole life of it’s own over the past week. I’m sure that you have already heard all about it, but if you didn’t, they were essentially creating real-time YouTube video replies to tweets from “influential people” like Kevin Rose, Biz Stone, Guy Kawasaki, G4TV, Gizmodo, Starbucks, Ellen DeGeneres, Demi Moore, Christina Applegate, Alyssa Milano, and even the Chicago Blackhawks.

BUT they didn’t only respond to celebrities, they also replied to fans, randoms and prominent bloggers; making over 180 videos in total with 5.9 million views combined. (as of Tuesday - according to Mashable)

In addition to coming up with a brand icon that rivals Apple’s PC & Mac characters, Old Spice and W+K have also done a great job at letting people in on the creative process. Last year Craig and Eric did an interview with Twit.tv explaining how they shot the original ad, then this year the actor Isaiah Mustafa (wicked name BTW) did an interview with G4’s Attack of the Show explaining the new spot. And most recently W+K gave a great behind the scenes look about how they were conducting their social media takeover. Brilliant.

Wieden + Kennedy and more specifically Craig Allen (copywriter) & Eric Kallman (art director) are insanely creative and have done an amazing job creating the campaign for Old Spice. The two were also teamed up at TBWA/Chiat/Day New York where they created those amazing/hilarious skittles ads: Touch, Leak, Pinata, Transplant and Beard. They then left TBWA in 2008 after then Creative Director Gerry Graf defected to become chief creative officer at Publicis Groupe’s Saatchi & Saatchi. So far they have already won a Grand Prix at the 2010 Cannes Lions, and I’m sure they will get a slew of digital/social awards for this stunt. Well done.

“Adbroad called it “a move that seems destined to reshape the way brands interact with consumers” , Adfreak reminds us that it all “wouldn’t have meant much without the more traditional element—a brilliant character written by Wieden + Kennedy and performed hilariously by Mustafa”. The Financial post called it a “social media tour de force” - even 4chan (yes,they went there) were amused. When Old Spice stopped working, the internet took over with Reddit users putting together Old an Spice Voicemail generator.”

(via It’s official: Old Spice wins teh intarwebs. | Adland.tv)

Posted at 10:44pm   6 notes Reblogged via trendd Tags: marketing advertising digital

Notes

  1. maggiehilliard reblogged this from trendd
  2. mittychang reblogged this from trendd and added:
    Absolutely amazing.
  3. trendd posted this