Really proud of this activation that my team and I worked on for our New York Stock Exchange client.
This week our client the New York Stock Exchange unveiled a fabulous new logo, and as part of the launch we invited digital creators to the floor to capture the moment. As the NYSE moves into the future with a focus on innovation, it was time for some fresh perspectives on this most iconic of institutions, and the thoughtful, talented creators we brought to the NYSE did an amazing job of telling that story through imagery. We love the unexpected combination of art, digital media and finance, which feels just right for this brand as it steps boldly into a new era.
See more of the creators’ work at #NYSEPerspectives.
Images above by gotitnyc, jorgecolombo, christianjackson, and zachmattheus.
“Throughout my travels and transit time to and from shoots I started using the iPhone camera to scout locations and collect inspirational content for potential projects. I shot my first newsstand near Broadway and Morris Stretts in New York City and immediately found myself stopping to take portraits at every stand I passed. I’m drawn to the vibrant organized colors and compact product placement that provides an instant time stamp via magazine covers and headlines.
The New York City newsstand is a staple in the Big Apple and its perfect square structure is an immediate attraction to the composition fanatic in me. The iPhone has a great dynamic range and its unobtrusive ability lets me shoot with a lot more ease. Paired with editing apps such as Snapseed & PicFx, the end-product emulates the qualities of my favored Hasselblad. I revisited a handful of newsstands with different cameras, and although each camera delivers its own advantage, the iPhone is my current first choice. This project is ongoing and recently I was able to expand the collection to kiosks in Barcelona and Paris.” –Courtesy of Trevor Traynor
To see more of the “NewsStand Project,” visit Traynor’s Instagram feed @ishootpeople or #NewstandprojectbyTrevorTraynor.
Love love love this series. I hope he starts selling prints!