Friday, August 1, 2014
The work that needs to be done is to create a product and a story that makes your customers want you to make the logo more prominent.

A spot-on spin of one of the most ubiquitous/infamous/cliché pieces of client design feedback: “It’s great, but can we make the logo bigger?” In a nutshell, as a social/content marketer, this is what I do.

Via Seth Godin

Sunday, June 22, 2014
fastcompany:

Opps…

Oops.
Thursday, June 12, 2014

ClickHole vs. Content

Today the internet was abuzz with the launch of ClickHole, The Onion’s satirical answer to BuzzFeed and other sites who sometimes feature over-the-top, “click bait” style headlines. While The Onion’s team has, as always, nailed the humor and satirical execution — from the site’s name to article titles like "16 Pictures of Beyoncé Where She’s Not Sinking in Quicksand" — the site is a good reminder that for content marketers. it’s not enough just to juice the headline. There’s got to be good content behind it — otherwise it’s just a click hole that does nothing for your brand.

Tuesday, June 10, 2014
If I ever see you use an m-dash instead of an n-dash, I will break your fingers. (via clientsfromhell)
Sunday, June 8, 2014

Brands are the New Patrons

Love that ESPN tapped an artist to illustrate iconic moments from the finals. See more here.

It’s the latest in a number of brand-artist collaborations over the past few months, including Amex’s Everyday Moments series, and the GE InstaWalk series I pointed to earlier. 

The link between art and advertising has always been close. But as “maker” culture grows, and advertisers look to be integrated into the feed, I think we’ll see more and more collaborations between artists and brands. It’s a powerful way for brands to be part of the conversation with authenticity, to provide compelling content that stands out because it’s unique, and for artists to have their creations supported.

Wednesday, April 30, 2014
Good tips.
marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Good tips.

marketr:

No one ever stops to consider the consequences of running a successful brand Tumblr. Followers. Engagement. Riches. Anyway, here are a few simple tips from the experts at americanexpress.

Monday, April 21, 2014
digitassocialcontent:

The ultimate internal #collab: J.Crew connected customer service, design, production, distribution, creative and advertising to deliver an amazing response to one customer’s wish that a discontinued swimsuit be revived. It’s back — and it’s showing the power of true collaboration.

Wrote up a quick thing for my team’s blog. This execution by J.Crew is truly amazing, and shows the huge impact that listening can have — as long as you have an organization that collaborates!

digitassocialcontent:

The ultimate internal #collab: J.Crew connected customer service, design, production, distribution, creative and advertising to deliver an amazing response to one customer’s wish that a discontinued swimsuit be revived. It’s back — and it’s showing the power of true collaboration.

Wrote up a quick thing for my team’s blog. This execution by J.Crew is truly amazing, and shows the huge impact that listening can have — as long as you have an organization that collaborates!

Monday, April 7, 2014
fastcompany:

"The perfect Tweet length was right around 100 characters.” - The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

TL;DR: Brevity is the soul of the internet.

fastcompany:

"The perfect Tweet length was right around 100 characters.”The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

TL;DR: Brevity is the soul of the internet.

Monday, March 31, 2014

Modern Marketing: Data Points + Puppies

image

From Fast Company

Last year on March 27th, more people searched for real estate online than on any other day of the year. Century 21 is looking to take advantage of that this year by adding puppies to the home buy-and-sell extravaganza.

Taking a big data insight and layering on puppies is almost guaranteed to drive lots of squee!-driven shares — and in fact, that’s a bet the brand is making with its entire brand campaign, ”in which clients compare working with a Century 21 agent to being surrounded by puppies.” 

In some ways, data + puppies is the epitome of modern digital marketing — driven by virality and fueled by data and memes. And whether you think Century 21’s end result is dumb (puppies?) or brilliant (puppies!), it’s the approach that matters. Starting with data and an understanding of what users want, finding where it intersects with who you want to be, then developing creative that pays off that vision is the smartest way to approach marketing for today’s web.

Saturday, March 22, 2014

Happy, Sad, Afraid, Angry

According to a new study, these are the primary emotions humans feel — the ones that drive them to take action.

Other data shows that the top five emotions that drive people to share on social are amusement, interest, surprise, happiness and delight. And the New York Times found anger to be their biggest sharing motivator.

For marketers, this data says one thing, and it couldn’t be clearer: Happy, amused, or angry, to drive shares and action, our content needs to make people feel something. We need to touch those primary human emotions through powerful stories if we want to achieve the impact we (and our clients) dream about.

It’s about being human first, and a marketer second. (Not a bad idea most of the time.)