Via FuckYeahAds: Condomerie recruited a woman to sit semi-naked in front of a webcam and use Chatroulette. She covered her breasts with a sign that was illegible when she was holding it close to her chest. Once she had got her fellow chatter’s attention, she would move the sign closer to the webcam so that they could read the message: “Bingo! You are now in touch with an HIV infected person. Don’t play Russian roulette in real life.” The sign also included, of course, the condom store’s web address, condomerie.com.
Such a smart, innovative use of the platform—so much so that it seems almost tailor-made for this campaign (and the numerous naked people on ChatRoulette help). But this is a great example of a company being proactive to use a new platform/technology to market their product. And they’re getting great coverage on social media and marketing trade blogs too.
