Clever ad: Volkswagen. For every kind of load. (via fuckyeahads)
Why does this work? Obviously it’s a great play on hauling loads. But what’s just as important are the green/white striped awning in the background, the cobbled street, the weeds in the cracks, the overflowing produce.
They make this scene vintage, wholesome, old-world—a place an old Italian gentleman might stroll by, where locals buy fresh local produce just as they have for generations. It’s a world we want to be in, and, therefore, a brand association we want to have.
